Hello and welcome! I’m a designer and creative design manager with over 10 years of experience in the luxury industry. I love bringing ideas to life through thoughtful, concept-led visual identities across both print and digital.
My experience spans a wide range of creative and marketing projects, from campaigns and agency management to sponsorships, events, digital marketing, print and in-store visual merchandising.
With a calm approach and positive outlook, I am a solution-driven individual with a desire to succeed, and have a focus on finding creative solutions that make an impact.
Process
DISCOVER: RESEARCH – Initial meetings to understand your vision, goals, and challenges. – Market research to analyse competitors and understand your target audience. – Gathering creative inspiration that aligns with your brand ethos.
DEFINE: PRIMARY CONCEPTS – Discussions to define key brand elements, such as mission, vision, values, and unique selling propositions. – Developing a creative strategy that guides the design process. – Creating a preliminary concept or mood board sets the design work's tone.
DEVELOP: DESIGN & DEFINE – Creating initial design drafts and concepts. – Iterative refinement through client feedback and collaboration. – Perfecting the design to ensure it aligns with the brand's identity and message.
DELIVER: EXECUTION – Finalising design assets and preparing them for various touchpoints. – Implementing the design across digital, print, and other relevant platforms. – Providing comprehensive brand guidelines for consistent application and future use.
Background
Originally from Bath, I studied Illustration and Visual Communication (BA) at the University of Westminster in London, where I graduated in 2014 (2:1). I then spent the next 10 years in London where my career spanned Textiles, Graphic Design and Creative Design Management where I am the current Creative Design Manager UK for luxury watch brand, TAG Heuer.
Now based in Farnham, my spare time is filled with my partner, two little girls, spending as much time as I can outside, running, cycling, food, family.