Festive Pop-Up Installation

I led the delivery of a high-impact festive installation in the atrium of Harrods’ Fine Watches & Jewellery department. ​Oversaw collaboration between the agency and Harrods, guiding creative decision-making from concept through to execution.

 

Inspired by TAG Heuer’s festive campaign, the installation brought a playful, cheeky spirit to life through mischievous elves, a Porsche car and oversized gifts cascading down the staircase. Designed to capture attention from the ground floor, the installation maximised the atrium’s vertical space to create a striking visual impact and an engaging luxury retail experience.

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