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Out of Home campaign
Client
TAG Heuer
Year
2022
Disciplines
Digital Screen Artworking,
Large Format Graphics, Copy-writing
Whilst TAG Heuer was Official Partner and Timekeeper of the LTA, the opportunity arose to create a local campaign to advertise the partnership. Using TAG Heuer's existing Out-of-Home advertising layout, the local campaign was adapted integrating a lockup logo, developing copy, and adjusting the scale of design elements to strengthen key messaging. The campaign ran for two weeks across major Out-of-Home sites in the regions of the LTA tournaments.
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