Porsche Road Trip - Road Map

Celebrating TAG Heuer’s longstanding partnership with Porsche, the brand organised a scenic road trip through the south of England, bringing together a community of Porsche owners and TAG Heuer enthusiasts. To enhance the guest experience, I produced a bespoke event guide to capture the spirit of the journey while providing essential information for the day. Weaving together engaging storytelling and practical details, the guide celebrated the shared values of precision, performance and innovation that unite the two iconic marques. Complemented by bespoke, hand-illustrated elements, the guide balanced practical detail with a considered editorial approach, offering guests a distinctive keepsake that reflected the spirit of the collaboration and enhanced their overall experience.