Premier League
Young Player of the Season
Client
TAG Heuer
Year
2019
Disciplines
Digital, Social
The Premier League Young Player of the Season is an annual award recognising the best player aged 23 or under in the Premier League.
For the 2019–20 award, TAG Heuer launched a campaign inviting the public to vote for their winner. Using the Premier League’s established branding as a foundation, I designed a suite of digital assets for social media and web, encouraging fans to take part in the vote. The campaign generated such a strong response that the volume of traffic temporarily caused the Premier League website to go down, and the brand received a huge number of email sign-ups as a result.
Alongside the web assets, video content was produced to capture attention and drive greater engagement than static imagery alone.
Working with an external agency, I provided constructive feedback throughout the process to ensure the final video was engaging, exciting, and aligned with the brand.